It could exist.
Convincing businesses and institutions, right down to the receipt.
FOR GAMES / FILM / INVENTED WORLDS
FICTIONAL
BRANDS.Real character.
Original brands, packaging, signage and graphic props for the worlds you’re building.
Made for game developers, filmmakers
and world builders. First releases on the way.
FIELD STUDY / 001A FICTIONAL COFFEE BRANDDAYSHIFT
Concept image.
Art direction, not finished product files.
BRANDS/PACKAGING/SIGNAGE/DOCUMENTS/GRAPHIC PROPS
THE DETAILS DO THE WORLD BUILDING.
IT DOESN’T EXIST.
It should feel like it does.
The coffee shop in the opening scene.
The notice at the end of the corridor.
The paperwork nobody reads.
WrongGoods is an independent label developing original fictional identities and the everyday graphics around them. Small details that give an invented place a life of its own.
It probably shouldn’t.
A dry sense of humour. The second look is where it gets interesting.
WORK IN PROGRESS / NO PRE-ORDERS
ON THE
DRAWING BOARD.
A first look at the direction.
These are concepts in development,
not products currently on sale.
FICTIONAL BRANDS
DAYSHIFT
An everyday coffee brand.
Every world has a coffee problem.
SIGNS & GRAPHICS
PUBLIC NOTICE
Municipal instructions.
A questionable sense of authority.
PROPS & PAPERWORK
FALSE AUTHORITY
The paperwork behind
an institution that doesn’t exist.
Files, formats, compatibility, prices and licence terms will be confirmed when a collection is ready.
THE RELEASE BULLETIN
WHEN THE GOODS
ARE GOOD TO GO.
Get an email when a collection is ready.
No weekly obligation to say something.
Building something that doesn’t exist?
Tell us about it