THE LABEL / WRONGGOODS
FICTIONAL WORLDS
NEED REAL BRANDS.
WrongGoods is an independent creative label building fictional brand systems and production-ready graphic assets for games, film, television and invented environments.
THE IDEA
Background graphics should not feel like background thinking.
A believable world is full of organisations, products, notices, packaging, paperwork and visual clutter. WrongGoods builds those things as connected systems rather than isolated props.
THE STANDARD
Every release should make sense beyond the hero image. Marks need variants. Packaging needs rules. Documents need hierarchy. Files need names. Licences need clarity.
The finished work is manually reviewed and prepared for use. AI may help with research, art direction or concept studies, but sellable assets are treated as production files, not prompts with a price tag.
THE VOICE
Confident. Deadpan. Restrained. Knowing. Precise. Unforced.
We take the work seriously without pretending the fictional world is.
THE FIRST FILE
DAYSHIFT is Evidence File 001: a British neighbourhood convenience-store world, currently in development.
Open DAYSHIFT ↗